A journalist turned media executive, shaping the stories of tomorrow.
Sarah Kazadi-Ndoye is a 2-time Emmy Award-winning media executive, storytelling leader and consultant born in the D.R. Congo and raised in New York City. She’s the head of Miniature GÉANT, a production company launched by former NBA MVP Joel Embiid, in partnership with NBA icon LeBron James’ The SpringHill Company (now known as Fulwell Entertainment). She also runs “The Art Of Storytelling“ workshop, serving various businesses, organizations and schools all over the world, teaching in French or English.
Before this, Sarah led the Race & Culture Unit at CBS Sports, leading end-to-end production at the intersection of sports, race and culture. Prior to that, she was a Feature Producer at ESPN’s “The Undefeated,” and also produced long-form features for ESPN's premier storytelling show “E60.” With nearly 20 years of multimedia experience, Sarah’s work has been featured in the New York Times, The Guardian, and Newsweek, among other news outlets. Her work covers an array of topics, such as mental health, culture, politics and sports.
Sarah is most passionate about sports content that goes beyond the game. She has traveled all over the world chasing stories worth telling.
In her current role at Fulwell Entertainment, Sarah serves as an Executive Producer for a wide range of storytelling content, from unscripted docuseries and films, to animated works and podcasts. She works closely with various sports leagues, streaming platforms, and brands to bring captivating stories to life.
As Head of Development for Miniature GÉANT, Sarah’s content slate centers Africa and the vast African diaspora. Some highlights: Sarah is partnering with Disney to create “GÉANT,” an animated comedy series loosely based on the life of NBA Superstar Joel Embiid; The football drama “BACKLINE,“ takes viewers on a wild ride between Nigeria and the U.S., as two childhood friends somehow make their way to the NFL; “SWISH,“ a documentary on the incredible story of Nkwain Kennedy, as he travels to America to chase an impossible basketball dream, will premiere in 2026; Delving into the beautiful world of anime, Sarah recently teamed up with N Lite Media, G Kids and Viola Davis to produce “MFINDA,“ an anime feature film set in her homeland of Kinshasa, in the D.R. Congo.
Sarah has won several awards for her work. In 2023, she directed and produced “CROWN,“ an Emmy-nominated documentary that celebrates Black hair in sports. In 2022, she created an Emmy-nominated video series called MINDSET, featuring elite athletes in candid conversations about mental health. In 2024, her short documentary on Byron Perkins — the first openly gay football player at an HBCU — was nominated for a GLAAD Award. She was named a Cynopsis “Top Women In Media” honoree in 2022.
A former Division I athlete, Sarah loves basketball and has the joy and pain of being a New York Knicks & Liberty fan. You can follow her on Twitter @sarahmkazadi.